View data for downloads of your apps, initiated sales, initiated pre-orders, and estimated proceeds. You can also filter data by date ranges, transaction types, subscription offerings, territories, and other metrics. View your final proceeds for each month, with earnings broken out by territory and currency. See the rates used to convert your earnings from local currencies when available and any taxes and adjustments applied.
You can also download more detailed reports of all transactions, including the number of units sold per app or in-app purchase, for the month.
To get started, sign in to App Store Connect. View in English. View Account. App Analytics Find out how customers discover and engage with your app. App Store Performance See how many users discover your app while searching or browsing on the App Store, and find out which apps and websites bring customers to your product page. Marketing Campaigns Measure the performance of your marketing campaigns across channels, such as social media, email, and paid advertising, so you can focus on the campaigns that are most effective.
Look at how these two platforms compare to each other in terms of global app downloads. Worldwide, there are more downloads coming from the Google Play Store. But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate. Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible.
In order for your app to be successful, you need to understand what consumers want. First, you should understand what types of apps are being downloaded the most. Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app.
Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens.
Those categories have more competition. As I just said, the mobile app industry is highly competitive. But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released?
I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since.
The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future.
As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store.
You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices.
But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder. The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month.
What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download. Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you? The best way to measure this is with retention and churn.
Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road. No app is perfect. Even the top apps have bugs now and then. Come up with updates and new versions of your app to improve the performance and user experience.
We already saw the data to back that claim. If you look at this list, it makes sense. All of the top apps are used for different purposes and could be used on a daily basis. There is nothing wrong with shooting for the stars. Launch the store app from your smartphone and look up the app you want to check. Tap on it when it appears in the search results, and it will take you to the download page.
Sensor Tower is an external resource you can use to check how many times an app has been downloaded. However, the success of the platform leads one to believe that their data is not wide off the mark. Note: Take notice of the icon next to the application names in the screenshot above. Those with the Android icon belong to the Google Play Store while the ones with the Apple icon are applications you can download in the Apple App Store.
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